Love is...

comic strip collection. Site for love fans. Love is… comics.

❤ History

Love is... by Kim Grove Casali The author of the famous images on chocks is New Zealander Kim Grove Casali, first invented comics in 1970. It was the year of the film “Love Story” premiere, whose slogan was “Love means never having to say you’re sorry”. At first black and white comics has appeared on the editorial page of the Los Angeles Times and won the first popularity, been weekly publishing in the latest issue of the newspaper.

New Zealander Kim Casali, nee Kim Grove, began drawing on napkins sketches with paunchy girl with little sexual characteristics and exactly the same boy. These wipes she underlay to her future husband, Roberto Casali a handsome Italian man. Her courtship with “Love is…” style was rather effective and they have married.
Love is... by Bill Asprey
In 1975, Kim has met with a British designer, Bill Asprey, whom she then, in 1978, asked to create a special, color version of the comics for British newspaper “Mail on Sunday”. Bill agreed, and after a while these pictures have been picked up by Turkish manufacturer of Intergum.

Love is... bubble gum Love is … gum – Turkish chewing gum with liners about love. Was popular in Russia and Ukraine in 1990, and is still been producing in Turkey. Chewing gum is wrapped in two colors and contains two tastes, symbolizing “the love of two fruits”.

Totally there are produced six combinations of flavors: Banana and Strawberry (blue wrapper with white sides), Pineapple and Orange (orange wrapper with yellow sides), Cherry and Lemon (crimson wrapper with yellow sides), Peppermint and Menthol (navy blue wrapper with white sides), Apple and Lemon (light green wrapper with yellow sides), Coconut and Pineapple (yellow wrapper with white sides and green sign);
Hands with Love is... gums
This is how I’ve gotten these lovely pictures about love. Kim Casali has died in 1997, and Bill Asprey continues (for 34 years!) to draw all the new stories about girl with a boy. According to rumors, only recently he has gotten know that in his images are wrapped chewing gums. The never-ending story you can read at the site Gocomics, new series appear every day there.
Love is...

32 Comments to 'History'

Rene Wilson
March 5, 2011

Where can I go to purchase Love is items?

March 10, 2011

Hi I just want to let you know that these comics helped me and my husband through a rough time in our relationship and i collect them for that reason alot of the sayings really compare to us!

dorothy drier
March 15, 2011

I remember your love is… from my younger years. I still have the radio and it still works.. Great memories.thank you

April 12, 2011

Please please please could someone tell me if there’s still a possibility to buy the “love is…” bubble gum. If so – where could I buy it from? Thank you

Patti Power
April 19, 2011

Married in 1970, my darling husband would cut these cartoons out at work and bring them home and leave around our home for me to find. Hope it is OK to use in the scrapbook I am compiling of his life as he passed away in December 2009

May 16, 2011

I met my husband in 1972 when I was 14 and he was 17. We dated for 6 years and married in 1978. We’ve been married for 33 years and have three amazing children and two baby grandchildren. My husband worked back then in a drugstore/pharmacy and he started buying the Love is……. mini books for me. I still have them. They are in black and white and the pages have turned yellowish throughout the years. These characters bring back so many memories!!

May 17, 2011

I remember as a little girl that my mother would clip these from the daily paper and save them. Over time she allowed me to cut them out for her. I learned some of my very first lessons about love from these. Now that my mother has passed on, the warm thoughts of the smile they used to put on her face and the joy she had when she shared them with me each day reminds me that Love endures all things and never fades.

July 7, 2011

Hi, i have a collection of those wrapping paper, used to collect them when i was young, any ideas anyone, what can i do with them… any collectors? or just burn them?

August 3, 2011

I have so many of these because my husband would leave them around the house and I would search until I found it. I would jump out of bed to find one, sometimes they reflected I’m sorry messages. He has passed, but I still have his little love messages.
These gave us lessons on how to be kind and gave each other attention.

August 11, 2011

:kiss: :kiss: :kiss: My husband would always cut theses out of he newspaper and give to me. We have then safe with our picturesto remind us of how much we did and still do love each other. We will be married 29 years in December. “”Love is” :kiss: :kiss: :kiss:

August 17, 2011

Thank you very much for bringing back good old memories. I have already missed those Love is gum and really want to know where I can buy them. Any idea? Please share! Thank you!

August 21, 2011

Where can i buy the gum?

September 8, 2011

Hello. Please, can anyone tell if it is possible to buy this gum somewhere online??? do they still produce it?

Lisa Cameron
September 14, 2011

I have a copy of Love is… waiting for the goverment to give hime back in a scrap book would love to give my daughter in law a copy as my son is in the army where might I find a copy ? Thank You Lisa Cameron

September 26, 2011

I’m trying to find a Love is that came out between March of 2007 and May of 2007..I can’t remember what it says but id know it the second I saw it. Is there anyways to see the ones that came out during that time frame?

September 28, 2011

I used to love that gum :) Now i can’t find it anywhere… not even online. Its a shame :( . If anyone knows where i can fine it let me know.

October 15, 2011

I can remember waiting for the Sunday paper just to see what Love is..would be. That was 40 years ago

October 20, 2011

I bought Love is gums when I was a little kid and participated in a competition of story-making from the images from the Love is gum. it was looooooooooong time ago in Ukraine. I didn’t win the first prize but got a Love is poster and a ruler=) sweeeeeeeeeet memories. Whoever brought those kids stories to Ukraine, THANK YOU!

October 23, 2011

Back when I was in grade school, between 76 and 78 I collected all comics of love is… i had in a huge book that inadvertently got left at school, never to be found. Hurt as much as when my bike was stolen. through the years i have found items here and there, have mugs, stickers, buttons. got my now=21 year old girl loving them. she even has some on her phone. is there an app out there to get daily prints from this wonderful comic? the comics bring back my childhood and smiles

sallie keyes
November 15, 2011

I met my childrens dad when I was 14yrs. old and he was 21 after about a year later he was sent to prison. Well of course we wrote to each other for about a year. Every envelope was of course was decorated with a cute saying on the back, like “SWAK”. but on every envelope in the bottom left hand corner he had drawn a “Love Is”lil guy and his lil woman and the cute saying.I divorce him 6yrs later. But its just a memory of my teen years now. I still love the Love is couple. THANK

January 1, 2012

I’m from Turkey.’Love is..’ gum still sells and I think nobody knows history of these gums.

Roy McKay
January 4, 2012

When I was married to Michelle We would read these together in the paper. She was an awesome wife and still is an awesome mother to our two daughters…

Had i paid attention to the real meaning of these. I think we would still be together… Sad very sad…

February 8, 2012

I grow up reading Love is….in Trenton newspaperS when I was in middle and high school. Since I moved out of New Jersey I have not seen this in my sunshine state…..SOUTH FLORIDA!!! But it bring back good memories.

March 3, 2012

I just wondering where I can by Love is… Please somebody

April 4, 2012

do they still make the gum? my “friend” loves these. He has been collecting them for years

kim waldron
May 21, 2012

what was the boys name in the comic strip?

June 23, 2012

My cousin just brought me some Love Is gum from krasnodar Russia. It really is good. Lasts a short time though.

July 14, 2012

If you are interested in selling the gum can be found at me.

July 23, 2012

I have great news for those of you trying to buy “Love is…” gum outside of Turkey. If you type in “love is gum” into the search engine of ebay, you will find that people are selling it by the box from other parts of the world. I just ordered a box of 100 from Ukraine and am expecting the package to arrive shortly. I hope this helps all my fellow collectors and enthusiasts of the amazing “Love is…” gum!!

August 8, 2012

I just bought a box of 100 from ebay… it came from ukraine… brings back memories


September 19, 2012

..its 8O every time i post fb or sent whatapp.. its show only picture theres no words at all attatch !!! !!!

October 10, 2012

You can buy it in London.

Parduotuve Bite
120 Palmerston Road
Walthamstow, London E17 6PZ
020 8520 3984